Historical Research
Nostalgia plays a huge part in how your prospects interact with your brand and products. Think of your favourite ad campaigns and they’ll probably resonate with you because they evoke a positive memory from your past. Culturally, nostalgia has the power to hook and attract your audience. That could equate to new clients and customers or brand recognition and exposure.
And this can work on a deeper level. Regardless of your size, your customers want to know your back story. How was your business founded? What life did your building have previously? What inspired you to start your restaurant, shop, service all those years ago? Let me do the research for you. I’ll unearth the hidden gems that make your business unique.
I’ll help you find the history behind your story. From founders and past employees to the life stories, struggles and successes that strike a chord with your customers. I’ll search through documents, deeds, articles, ads, trade directories, photos and records to compile the facts and make your company history spring to life.
Whether it’s for an internal induction for new staff, a corporate brochure, website, content for your social media channels or the knowledge to inspire your next creative campaign – it’s research that brings results.